A Guide to Running a Sports Fundraiser Through Your Business



Unless you’re hosting this event on private land you or a friend of the business owns, you’ll need to first get the relevant permits to host an event in a public space. To do this, you’ll need to contact your local council and give them a detailed breakdown of the event so that they know what to expect. This will include a health and safety assessment, how your event might impact the local environment, and the benefits you think your event will have on the local community.

Catering and Refreshments

If people are engaging in physical activity, you must provide them with refreshments to make sure they can replenish themselves after the event. Not only do you need to think about those taking part in the event, but also spectators who have come to support friends, your business, and so on. This will also need to be factored into your event planning breakdown for the council, and you might want to hire local catering companies to bring food trucks to sell food at this event. If you are planning to serve alcohol, you’ll need to get a license for this as well.


Once you have secured the relevant permits and licenses that you will need for your event, you can start promoting it to the public. Social media is one of the most effective and easy ways to do this, but you should also think about reaching out to local newspapers to see if you can get a short piece written to help reach even more people. You’ll also need to arrange an online space where those who want to get involved can sign up and get all the relevant information they need about the day. You may also want to think about investing in some branded merchandise to give out to attendees on the day, such as custom dad hats with your company logo, t-shirts, and sweatshirts. If you are putting together a team for your sporting event, a branded uniform is a must. You could even live-stream part of your event on the day so that your brand followers can see what you have achieved.


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